Marketing Essentials
Write an introduction that summarizes the expected outcomes of this course.
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Lesson 1: I Stop Posting for Followers — Post to Engage Your Real Audience
In this lesson, you’ll learn why followers alone don’t matter if they don’t engage with your content. Ultimately, conversions—like customers, reservations, and orders—are what truly grow your business. But how can you increase your engagement? This lesson will show you exactly how to create content that gets your audience talking, reacting, and taking action.
In this lesson, you’ll learn why followers alone don’t matter if they don’t engage with your content. Ultimately, conversions—like customers, reservations, and orders—are what truly grow your business. But how can you increase your engagement? This lesson will show you exactly how to create content that gets your audience talking, reacting, and taking action.
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Lesson 2: Why Followers Alone Don’t Grow Your Business and What You Can Do
Having a big follower count feels good, but if those followers don’t engage, they won’t turn into customers. In this lesson, you’ll learn why chasing followers isn’t enough and discover proven strategies to boost real engagement—so your audience takes action, supports your business, and drives growth.
Having a big follower count feels good, but if those followers don’t engage, they won’t turn into customers. In this lesson, you’ll learn why chasing followers isn’t enough and discover proven strategies to boost real engagement—so your audience takes action, supports your business, and drives growth.
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Lesson 3: Knowing Your Target Audience
You can’t connect with everyone—and that’s a good thing. In this lesson, you’ll learn how to identify exactly who your ideal customers are, so you can create content that speaks directly to them and turns casual viewers into loyal fans and buyers.
You can’t connect with everyone—and that’s a good thing. In this lesson, you’ll learn how to identify exactly who your ideal customers are, so you can create content that speaks directly to them and turns casual viewers into loyal fans and buyers.
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Lesson 4: What Works: Content That Drives Engagement
Want your content to get noticed and actually grow your business? It all comes down to five key elements: telling a story, being specific, showing high quality, posting consistently (but smartly), and engaging with your audience. Master these, and you’ll turn casual viewers into loyal customers — and set yourself apart from the competition.
Want your content to get noticed and actually grow your business? It all comes down to five key elements: telling a story, being specific, showing high quality, posting consistently (but smartly), and engaging with your audience. Master these, and you’ll turn casual viewers into loyal customers — and set yourself apart from the competition.
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Lesson 5: Make It Happen
All the strategies and tips won’t work unless you take action. In this lesson, you’ll learn how to create a simple, doable plan that fits your business, stay motivated, and turn ideas into real results. Ready to stop dreaming and start growing? Let’s make it happen.
All the strategies and tips won’t work unless you take action. In this lesson, you’ll learn how to create a simple, doable plan that fits your business, stay motivated, and turn ideas into real results. Ready to stop dreaming and start growing? Let’s make it happen.
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Lesson 1: Just Because It’s Online Doesn’t Mean People See It
Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.
Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.
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Lesson 2: How Your Website Can Drive Traffic Without a Large Social Media Following
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Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.
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Lesson 3: From Visitors to Engagement: How to Keep People on Your Website and Coming Back
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Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.
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Lesson 4: Your Content in Front of the Right Eyes — Traffic and Promotion Tactics That Work
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Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.
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Lesson 5: Building Backlinks & Partnerships — The Secret Sauce to Boosting Your Website Authority and Traffic
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Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.
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Lesson 6: Turning Visitors Into Loyal Fans — Mastering Email Marketing & Community Building
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Lesson 1: Problem-solving and process improvement
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Lesson 2: Effective communication
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Introduce your lesson with an optional, short summary. You can edit this excerpt in lesson settings.
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MAKE IT STAND OUT
Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
